From the word Merchandise,
Merchandising is come. Merchandising is the planning development and
presentation of product line for identified target market with regards to
prices, assortments, styling and timing.
Merchandising may be involved in
materials manufacturing, apparel manufacturing and retailing levels of apparel
business.
Merchandising is the central
coordinating point for product line.
Roles of merchandisers or
responsibilities of merchandisers are described below:
1. Line Planning.
i. Evaluating the merchandise mix and for-casting merchandise offerings.
ii. Planning merchandise budget.
iii. Planning merchandise assortment.
2. Line development:
1. Line Planning.
i. Evaluating the merchandise mix and for-casting merchandise offerings.
ii. Planning merchandise budget.
iii. Planning merchandise assortment.
2. Line development:
i. Line concept.
ii. Fashion trend.
iii. Group concept.
3. Product development:
3. Product development:
i. Creative design.
ii. Technical design.
4. Line presentation:
4. Line presentation:
i. At wholesale.
ii. At retail.
5. Costing and pricing.
6. Sourcing:
5. Costing and pricing.
6. Sourcing:
i. Product.
ii. Production.
7. Coordinating with manufacturing.
8. Coordinating with quality control.
9. Coordinating with logistic/ Shipment.
7. Coordinating with manufacturing.
8. Coordinating with quality control.
9. Coordinating with logistic/ Shipment.